Buyer Behavior Essay Example | Topics and Well Written Essays - 250 words

Buyer Behavior - Essay ExampleReal world merchandising strategies must account for this principle in a bid to lure consumers into buy, and actually draw them to received products and not others.The personal factor in influencing buyer port is diverse and dynamic. Individual buyers exhibit opposite buying behaviors based on their tastes and preferences, and the actual product or service properties they look. Price and quality esthesia also plays a fundamental role in driving individuals into buying. There are those that buy due(p) to price favorability, while others will pay the given price provided the product or service meets the want quality (Lunn, 2011). On the same note, there are persons who buy products or services because they are expensive purchase of ostentatious commodities. Marketing in this line can also influence personal buying behaviors relative to meeting personal demands and properties in products and services (Lunn, 2011). Personal factor in the buying behavi or of consumers cannot be ignored relative to the purchase process and buyer