Personal statement Example | Topics and Well Written Essays - 1250 words

Personal Statement Example nd respected Business Schools in the United Kingdom, the International reputation of the department of Marketing, Advertising and Public Relations has attracted many local and international students, and I believe the institution will definitely offer one of the most intellectually stimulating environments to pursue my career goals. My interest in the study areas of marketing, public relations and advertisement was first aroused during shortly after I began my undergraduate studies in humanities foundation (Sociology, Media & Computer Information Technology) at Bellerby College, Oxford. Undertaking this course has not only enabled me to establish a solid theoretical foundation in communications and media but has also enhanced my quantitative as well as interpersonal skills. In addition, my preference for communication and sociology makes me to find public relations to be an instrumental field to my dream career of being a Communications and Media Manager in a well established organization. I am particularly enthusiastic to learn about how different business enterprises embrace varied social media utilities to remain relevant in face of the rapidly evolving marketing conditions. Besides, I want to learn about how a business’ responsiveness to social issues that unravel during its course of operation can impact the achievement of the overall strategic goals. I have also developed deep insights into ways of conceptualizing and developing creative communication actions for both advertisement and public relations. I posses exemplary skills in communication and media, which have been helpful in letting me tailor adverts in a way that suits the target group. Besides, I am proficient in matching different types of social media utilities with given audience in varied advertising contexts and marketing endeavors. In integrating these efforts into public relations, I believe that I will be better positioned to build cross-functional groups that are capable of executing

Human resource management activities in healthcare Essay Example for Free

Human resource management activities in healthcare Essay There are many external and internal factors that might affect the health care organizations; however they are more likely to be affected by external forces that in turn affect their daily operations. Some of the factors that affect the human resource department of a healthcare organization are mentioned below. †¢ Economic factors †¢ Social and cultural changes †¢ Technological changes †¢ Legal changes HR planning and analysis Premeditated planning is a procedure that allows the health care associations to direct their future actions utilizing the resources that are accessible to them while keeping in mind the goals of the organization. There are some internal and external strength that have to be taken care of by the association and then a SWOT Analysis should be carried out. Some of the advantages of Human Resource planning are that it permits effectual use of workers and assists to replace the significant vacancies that have to be filled. Furthermore, planning suggests realistic recruitment projections, facilitates the staffing resources to be utilized more proficiently and efficiently and it also allows a improved focused investment in training and retraining, growth, career counseling and efficiency enrichment and also assists to uphold as well as to get better the level of variety. Human Resource planning is a very fundamental part of premeditated planning in addition to strategic HR planning, it assists to examine and classify the need for and accessibility of HR so that the association can meet its goals. Pynes, 2004). Projections aids in appraising the current condition and to estimate future demand and affairs by looking at the history trends of the association and is significant for the associations in a way that it assists to predict the retirement plans of the staff whereas the demand estimate helps to foresee the labor force that would be required in the future. EEO compliance EEO stands for equal employment opportunity and this expression was shaped by President Lyndon B.  Johnson when he marked Executive Order 11246 on September 24, 1965, formed to forbid federal contractors from discerning against workers on the grounds of race, sex, creed, belief, color, or nationality. Recently most managers have also added sexual compass reading to the directory of non-discrimination. The Executive Order as well required contractors to put into practice affirmative achievement plans to augment the contribution of minorities and females in the place of work. Pursuant to federal policy, affirmative achievement plans must comprise of an equivalent opportunity plan statement, an examination of the existing work force, recognition of problem areas, the establishment of objectives and schedules for mounting employment prospects, definite action-oriented plans to tackle problem areas, support for society action plans and the establishment of an internal audit and reporting structure. (EEOC, n. d. ). The reason why employment opportunity equal is important is because it is morally a right way to conduct oneself in the workplace, moreover it also helps in making the business prosper. The way that I move toward civil rights laws and employment civil rights laws, is I in fact think that they are all connected, they are all civil rights laws, anti-discrimination laws in the place of work, whether anti-discrimination on the grounds of race, sex, disability, age, creed or nationality they are all entrenched in the similar bedrock standard and i. e. , that individuals should be judged in the place of work, based upon their capability to carry out the job and not based upon the threats, myths and typecast that one may have because of their race, or gender, or disability, or age, belief or nationality. That is in fact the unifying feature of all of the regulations in which the EEOC puts into practice and imposes, I think that is really significant that is both rising out of my own personal understanding and what I feel is right; that people should be judged based upon their ability to do the job and thats really the very simple core of what we do. And if you sort of take that notion, that principle, one step further, or take it one step, it makes business better. To the extent that youre making employment decisions in the workplace, whether they be on the basis of hiring somebody for a job or promoting somebody for a job, or treating somebody on the job, you ground those workplace decisions in the ability of that individual to do the job, rather than on a stereotype, or a fear, or a myth, because that person is from a different race than you, or a different religion, or looks different, or is older, or doesnt walk, or moves around or communicates in a different way from you. If you base those workplace decisions, upon the ability of that individual to do the job, you will get the most qualified person. You wont let internal biases, or fears, or myths, or stereotypes get in the way of selecting the best qualified person. Therefore I think, it is in best interest of the business to strip away those typecasts, those threats and those myths, in order to obtain the best competent person, because then company will really be improved. The Quotations page, n. d. ). Other considerations Some of the other considerations the human resource management in the health care organizations has to take care of are staffing, development of employees, compensation, health, safety and employee and maintaining labor management relation. Staffing The HR department must ensure that a fair selection policy is being used when hiring a candidate and everyone should be given an equal opportunity. Moreover, the job should be made available for every person who has the potential to do it and for this both internal and external recruitment should be opted for. Other than this, it is also essential to provide clear job criteria for the vacancies that are being announced by the human resource department of a healthcare organization. Full supervision must be done to ensure that the right candidate has been hired after which training should be provided to him. (Shi, 2006). Development of employees Health care organizations should invest in training to augment individual performance and organizational productivity, moreover it should also focus on developing management skills/development and supervisory skills, technical skills and communication skills and provide training to the employees who are new in the organization especially the ones who are working or are hired for lower-level positions in order to augment their performance. Compensation This comprises the wages and bonuses, vacation payment, sick leave payments, recompense of the staff and insurance policies, etc. , it is HR Department that is in command to expand and to direct the benefits compensation structure for the workers that serve as an incentive to promise the staffing. Their objective does not just come to an end after staffing but they also have to work on retaining workers and make them stay on with the organization. Once the employee is hired, it is the duty of the benefits coordinator to explain the benefits and the incentives the employee can expect from the organization so that the employee is aware about it in the beginning and he does not get discouraged later onwards. Health and safety It is essential for the organization to ensure safety of employees at the workplace and the health care organizations must their employees’ health and medical benefits and the employees should be given free medical services. Employee management relation and Labor management relation It is essential for the HRM at the healthcare organization to avoid any kind of discrimination in context with the age, gender, race or religion of an employee and it is basically the duty of the HR department to take care of this so that fair treatment is given to each and every person. Moreover, the HR department must also provide the assistance of negotiation in case any issues arise between the employees working at any level in the organization in order to ensure a healthy work environment. In the same way, the HR department also has to manage the labor and have good terms with them as well. (Leat, 2001).

An Explication of Emily Dickinsons Loaded Gun Essay -- Dickinson Load

An Explication of Emily Dickinson's "Loaded Gun" Emily Dickinson's poem "My Life had stood-a Loaded Gun-" is a powerful statement of the speaker's choice to forego the accepted roles of her time and embrace a taboo existence, a life open only to men. The speaker does so wholeheartedly and without reservation, with any and all necessary force, exulting in her decision. She speaks with great power and passion, tolerating no interference, and wills herself to maintain this choice for her entire life. The structure of the poem is a common one for Dickinson, alternating iambic tetrameter and trimeter. These six quatrains are evocative of the verses from the Protestant religious services that Dickinson attended as a child but from which she chose to abstain as an adult. This meter gives the poem power and dignity, evoking the solemnity and unquestioned truth of a religious hymn. The mix of masculine and feminine images, their juxtaposition, and their occasional transformation across the gender line mirrors and mimics the message of the poem. The opening stanza begins with a series of masculine images: "a Loaded gun" (1), "The Owner" (3-later identified as "He"-17, 21). The fourth line gives an image of the speaker being carried away, something usually perpetrated on a female by (usually) a male. This too is an ambiguous image: is she carried away by her own love- enraptured-or is she carried away against her will, to be defiled, and used against her will? The second stanza resolves this question. Suddenly the speaker is "We," "roam[ing] in Sovreign [our] woods" (5), indicating an acceptance of the relationship. As an admirer of George Eliot, a woman who adopted a masculine identity in order to faci... ...ability to destroy, she is "Without-the power to die-" (24). Again we see the passivity of the "Loaded gun-" (1), unable to act without some animating masculine force. Does she mean she has the power to destroy the poet within, but cannot then escape from the role of reclusive outsider she has sacrificed so much to attain? Or does she mean she can destroy anyone who wishes to take this "Master" from her, but cannot kill him herself, or end her own life-options she may have wished existed for her, considering the difficulties produced by her inability to fit in to society? Although there is an irreconcilable ambiguity to this last stanza, the uncertainty somehow does not detract from the power of the work, but rather adds to it. With "Loaded Gun" Dickinson proclaims herself a warrior, ready to kill or die in defense of her self-definition, that of Poet.

James Hurst’s short story “The Scarlet Ibis” Essay

People with pride always do the right things. Sometimes they can make they pride better, but they are cover with a sorrow in their mind for what they have done. These people often have a happy life, but they are holding sadness. In James Hurst’s short story â€Å"The Scarlet Ibis† Brother helps Doodle because it makes Brother feel good about himself. Helping Doodle makes Brother feel good because he was embarrass for having a handicap brother. For instance, bother was ashamed for â€Å"having a brother of that age who couldn’t walk.†(557).This shows that brother hates Doodle because Doodle cannot walk. This also shows that brother did not want Doodle to be alive because he was embarrassed for having a cripple brother. An example of Brother embarrassed because of Doodle was when he â€Å"having a cripple brother.†(559).This show that Brother was mad about Doodle could not walk. This also shows that people could kill someone for their pride. Another example of Brother was embarrass for having a handicap brother was when Brother taught Doodle how to walk and saying that the people â€Å" did not know that I did it for myself.†(558). This shows that brother was helping Doodle to walk. When Doodle started walking, he was not embarrassed anymore because he having a normal brother now. This also shows that Brother take his own hand to help Doodle, but he did it for his pride. Brother was a bad person for what he had done for his pride, but not for Doodle. Brother was selfish for what he had done for himself. This visualized how Doodle had trying hard to learn to walk for Brother pride. Brother help Doodle to do thing and it makes him feel good because the other people were happy for what he had done. For instance, the family was happy because Brother â€Å" had taught him how to walk.†(559).This shows that Doodle start walking makes the family and Brother really happy. This also shows that Doodle was not thinks that Brother taught him how to walk because of Brother pride. Another example about the family was happy about what brother had done was when the family hugs Brother, so he â€Å"began to cry.†(559).this shows that brother was happy to have a normal brother, he was happy because everyone thought he was a hero. This also show that Brother was ashamed because of what he did it for himself, but not for Doodle, so he cried. Furthermore, the family was happy about What brother had done, and the family â€Å" Dance together quite well†¦Ã¢â‚¬ (559). This show that the family is celebrating for Doodle and cheering for Brother, so brother was really happy. This also shows that Bother is proud of himself, he realize that Doodle is really special for him because Doodle make him happy. Brother was happy and also sad for what he had done for Doodle Helping Doodle makes Brother feel good because he wants Doodle to be normal like other kids. For instance, Bother was happy to teach Doodle â€Å"to run, to swim, to climb trees, and to fight.†(559). This shows that brother have faith in Doodle to do other things beside walking. This also shows that brother believed himself and Doodle ability. He knows that he could done more for Doodle. In the same way, Brother wants Doodle to be normal so he gave Doodle â€Å"swimming lesson or showed him how to row a boat.†(560). This shows that Brother begin to teach Doodle how to do things, so Doodle does not have any problem later. This also shows that Brother cares more about Doodle more than his pride. He pushed Doodle to be normal like other kids. Furthermore, Brother wants Doodle to be normal and Brother made Doodle to â€Å"swim until he turned blue and row until he couldn’t lift an oar.†(560).This shows that Brother pushes Doodle over the limit to make him to do things. This also shows that Brother makes Doodle tired even if Doodle has physical problem. It is too much for Doodle to handle. Brother was pushing Doodle too much to learn stuff even if Doodle is tired. Doodle could be dead because he was sick. Pride makes life meaningful for people, but sometime their pride can be bad because of what people did I life. Like Brother, people can take advantage to make their pride better. Sometime these people care about their pride, but not the other.

An Idea That Failed

Kamala who worked in â€Å"ICC bank† used to reach her workplace In her car. One day,she was unable to start her car and as she has to report In office 9 o'clock sharp but she did not have time to get the car repaired-So she decided to take a bus. When the bus arrived,it was overcrowded but if she waited for another one,she would have not made it in time. So she boarded it and somehow managed to reach office in time. On reaching the bank,she remembered carrying her cell phone with her. When she checked her Jeans pocket†¦ She was shocked on not finding it there.Her pocket was empty. Maybe It was stolen. â€Å"l should not have boarded a crowded bus. Maybe somebody has picked my pocket there†,she said to herself-Manager Gathers too had just reached the bank-seeing Comma's face she understood that there was some problem. â€Å"What is the matter,Kamala? Why are you looking upset? L's everything all asked. â€Å"Marry,my cell phone has been stolen†,spoke Kamala nervously. â€Å"You did not have any cell phone! â€Å"surprised Gathers said. â€Å"Yesterday was my birthday and It was a birthday gift to me from my husband. He had bought It yesterday†,salad Kamala.Olathe is saddled us go to the Police Station and get a report lodged†,Gathers said. Disappointed Kamala will it matter? I won't get the cell phone back† â€Å"We must get a complaint lodged for every crime. The thief will soon be caught you see and you will get your cell phone back†,the manager assured. 000 so both went to the Police station. Landscape venue who was on duty writing the report inquired,†What was your phone number? â€Å". Then Venue dialed the number from his phone. â€Å"l am sure. You will not get through. The thief either must have taken out the Simi card or must have switched off the phone†,a disillusioned Kamala said.The cleverest of the thief's also commits a mistake somewhere. Maybe your cell phone thief leaves a clue too†,Landscape said. On not getting the number for the first time,the inspector tried again. â€Å"it is said softly and switched on his speaker phone. A voice responded,†Hello,who is speaking? † â€Å"There is a good news for you. Our company rewards a cell phone buyer every month with two tickets to Ago†¦ The winner's name is taken out through lottery. You are the lucky one who has purchased a cell phone yesterday and won the prize. Elf you do not want to avail of the trip,we will offer you a cash of prize RSI. ,OOH,† Venue said. Gathers and Kamala understood that Venue played a trick to trap the thief in the net. And he was successful too. The thief responded,†Ã¢â‚¬Ëœ will avail of the cash prize. When and where will I get the prize. † â€Å"You can come to our office if you want. Or we could send our officer to hand you over the prize. You will Just have to come and show your cell phone to us†, said the inspector. â€Å"l will come to your the thief â€Å"Anytime. Our address is 8-404,Maharani Bag and my name is Venue An excited thief said,†Ã¢â‚¬Ëœ will be there in two hours†.Keeping the phone down the inspector said,† The thief seems very greedy. He did not even think where we got his number from. ‘ was apprehending that if he enquired that I would not know what to say. † A surprised Kamala asked,†whose address was the one you gave? † â€Å"The same company's from where you bought your cell phone. Krishna is my friend and he is General Manager of that company†,informed Venue. â€Å"You managed to ensure the thief very Gathers. â€Å"You may leave now. Len an hours time you will get your cell phone and the thief too will be caught,† Venue assured. L forgot to tell you that my cell phone has a small Barbie sticker on its inside by my aught†,informed Kamala â€Å"This will make it easier to identify your cell Venue. One hour later inspector re ached his friend Krishna office and told him about everything. Curtain. SAA has no idea. Speaking arrogantly to Krishna,Parade said â€Å"Did you rang me up? I have come to collect my prize of RSI. 50,OOH† â€Å"Where is your cell phone? â€Å"asked Krishna. Parade showed the cell phone. Krishna opened the cell phone and saw Barbie sticker inside it. He said,†Come out,inspector. The person you were waiting for is here† When Parade saw Venue he was shocked.He could not even dream that he would be aught like this one day. â€Å"How many cell phones have you stolen till now? â€Å"Landscape asked sternly. â€Å"Five hundred†,parade,petrified could not lie. Venue arrested Parade immediately and put him behind bars. Kamala was too happy getting back her cell phone. She praised Venue for his efficiency. â€Å"More than my efficiency it was the foolishness of parade that helped. Elf he had not talked on the cell phone,my plan would not have worked. Parade is very clever but committed a mistake this time†,Venue said. Parade was punished with one year imprisonment. Many of his friends too were put behind bars.They were very happy to see him but when they learnt about his foolishness,they all had a hearty laugh. His best friend Panda said,†Parade,you are so clever. Everyone calls you clever,Parade. How could you commit such a mistake? You should not have talked with that cell phone. You should have at least enquired. After all,the buyer was to get a prize, not you. You had stolen it. You must have thought that you would get RSI. 50,OOH easily. You have not only made a fool of yourself but also let us down too† Parade could not speak a word and sat with a hung face. His accomplices too refused to accept him as his leader. THE END

Privateers in the War of 1812

Privateers in the War of 1812 Privateers were captains of merchant ships legally sanctioned to attack and capture ships of enemy nations. American privateers had played a useful role in the American Revolution, attacking British ships. And when the United States Constitution was drafted it contained a provision for the federal government to authorize privateers. In the War of 1812, American privateers played a major role, as armed merchant ships sailing from American ports attacked, seized, or destroyed a great many British merchant ships. The American privateers actually did much more damage to British shipping than the U.S. Navy, which was greatly outnumbered and outgunned by Britains Royal Navy. Some American privateer captains became heroes during the War of 1812, and their exploits were celebrated in American newspapers.   Privateers sailing from Baltimore, Maryland were especially aggravating to the British. London newspapers denounced Baltimore as a nest of pirates. The most significant of the Baltimore privateers was Joshua Barney, a naval hero of the Revolutionary War who volunteered to serve in the summer of 1812 and was commissioned as a privateer by President James Madison. Barney was immediately successful at raiding British ships on the open ocean and received press attention. The Columbian, a New York City newspaper, reported on the results of one of his raiding voyages in the issue of August 25, 1812: Arrived at Boston the English brig William, from Bristol (England) for St. Johns, with 150 tons of coal, ; a prize to the privateer Rossie, commodore Barney, who had also captured and destroyed 11 other British vessels, and captured the ship Kitty from Glasgow, of 400 tons and ordered her for the first port. The British naval and land attack on Baltimore in September 1814 was, at least in part, intended to punish the city for its connection to privateers. Following the burning of Washington, D.C., British plans to burn Baltimore were thwarted, and the American defense of the city was immortalized by Francis Scott Key, an eyewitness, in The Star-Spangled Banner. History of Privateers By the dawn of the 19th century, the history of privateering stretched back at least 500 years. The major European powers had all employed privateers to prey upon the shipping of enemies in various conflicts. The official commissions which governments gave to authorize ships to operate as privateers were generally known as letters of marque. During the American Revolution, state governments, as well as the Continental Congress, issued letters of marque to authorize privateers to seize British merchant ships. And British privateers likewise preyed upon American ships. In the late 1700s, ships of the East India Company sailing in the Indian Ocean were known to have been issued letters of marque and preyed upon French vessels. And during the Napoleonic Wars, the French government issued letters of marque to ships, sometimes manned by American crews, which preyed upon British shipping. Constitutional Basis for Letters of Marque The use of privateers was considered an important, if not essential, part of naval warfare in the late 1700s when the United States Constitution was written. And the legal basis for privateers was included in the Constitution, in Article I, Section 8. That section, which includes a lengthy list of Congressional powers, includes: To declare war, grant letters of marque and reprisal, and make rules concerning captures on land and water. The use of letters of marque was specifically mentioned in the Declaration of War signed by President James Madison and dated June 18, 1812: Be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled, That war be and is hereby declared to exist between the United Kingdom of Great Britain and Ireland and the dependencies thereof, and the United States of America and their territories; and the President of the United States is hereby authorized to use the whole land and naval force of the United States, to carry the same into effect, and to issue private armed vessels of the United States commissions or letters of marque and general reprisal, in such form as he shall think proper, and under the seal of the United States, against the vessels, goods, and effects of the government of the said United Kingdom of Great Britain and Ireland, and the subjects thereof. Recognizing the importance of privateers, President Madison personally signed each commission. Anyone seeking a commission had to apply to the secretary of state and submit information about the ship and its crew. The official paperwork, the letter of marque, was extremely important. If a ship was captured on the high seas by an enemy ship and could produce an official commission, it would be treated as a combatant vessel and the crew would be treated as prisoners of war. Without the letter of marque, the crew could be treated as ordinary pirates and hanged.

Find Out if Your Friend is a True Friend with Our Help

Find Out if Your Friend is a True Friend with Our Help Signs Someone Is A Real Friend We all have friends, but are they true or are they just actors? Below you can find some facts which will help you define whether the person is a true friend of yours or just a pathetic actor. Real friends dont blame you for choosing work over fun. You always feel free to grab some food from their fridge. You both know that if zombie apocalypse comes and someone suddenly gets bitten, you wont kill him unless he is 100% a zombie. Your friend is always ready to listen or give advice to you regardless of his mood and time of the day. Being a good friend means you can be separated for weeks or even months, but there are still no doubts about your friendship. Theyve helped you move. (If they did this during summer be sure that they are the most real friends). Friends will be always ready to help you clean up a mess after a huge party at your house. When you think everything is over for you, real friends will always support you. Each post on a social network (regardless of what it is) is commented, liked or favored by your real friend. When someone is disrespectful towards your friend, you interrupt and handle the problem. Real best friends will do the same for you. True friends are always sincerely happy for your wins and upset for your losses. Real friends will always tell you straight away when youre being stupid or inappropriate. You dont worry that your friend will post the photo where you consider yourself to be ugly. They will tell you any painful information you might not know. You always call each other stupid names or curse words. Even when dating someone, they dont forget about your friendship. They will never leave you alone. They will never be silent about your girl cheating on you. You dont need any social networks to know whom they are dating or when is their birthday, because you pretty much already know it. They wont let you do stupid stuff at least not by yourself. Being a nice person is a key to get true friends through your life. So dont lie, dont betray and dont take advantage of your friends.

Bisect and Dissect

Bisect and Dissect Bisect and Dissect Bisect and Dissect By Simon Kewin Its tempting to think that dissect and bisect mean the same thing : to cut something in two. After all, the bi- and di- prefixes both convey the meaning of â€Å"two† or â€Å"twice†. So we have bicycle (with two wheels) and dioxide (with two oxygen atoms). In fact only bisect means to cut in two. A line cutting through a circle would be said to bisect it. A river might bisect a city. The prefix of dissect is not di-, however, but dis- meaning â€Å"apart†. Its the same prefix as in words such as disintegrate (to break up into small parts) and dismember (to cut the limbs from something). Dissect means to methodically cut something into pieces rather than to merely cut it in two. So, for example, organs might be dissected in order to find out how they work. Dissect has also acquired the more figurative meaning of studying something in great detail without any literal cutting taking place. Thus a statement or report might be â€Å"dissected† to see if it contains any inconsistencies or inaccuracies. When the two words are mixed up, generally it’s the case that dissect is used when bisect is meant. Sometimes dissect is misspelled â€Å"disect† to add to the confusion. Only bisect means to cut something into two parts. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:What is the Difference Between "These" and "Those"?Social vs. SocietalComma After Introductory Phrases

Pension Investment Essay Example | Topics and Well Written Essays - 1500 words

Pension Investment - Essay Example Personal investment decisions are made in the context of wider economic, social, economic and policy. In addition, ethics and regulation are known to have a significant impact on the structure of distinct investment products and the nature of distinct investment plans and strategies. More so, personal investment decisions should be based on a number of factors outside an individual control such as setting of interests by financial institutions like banks and inflation and other factors within an individual control such as making choices about the mix of assets that a person holds (Mazzucato et al, 2010 p. 53). All financial planning demands or requires a comprehension of how domestic or local context-in this case a person’s particular situation – is part of broader context incorporating the role of government and economy. It is rational to argue that at some particular point in life, an individual will save. By not using our money in the present, saving gives us an oppo rtunity to set aside resources for the future. People all over the world save differently depending on their vulnerability to unexpected changes in economic and personal conditions (Fabozzi, 1997 p. 45). Governments in the world encourage their citizens to save and cease the act of utilizing their money in present times because there are times when things change in both wider society and at personal level. Gillani’s investors should provide him with necessary financial information in order to help him implement effective financial education programs such as choosing the best method to invest in depending on the performance of economy and the interest rates that financial institutions charge. Gillani will benefit from his financial knowledge in the sense that he be in a position to attend one on one counseling sessions on his personal savings or finances thus making have lower debts and fewer delinquencies. It is important to note that risks can be calculated in the sense that people can assign possibilities or probabilities to likely future changes such as on the grounds of how results happened in the past. For example, if shares in the past have earned higher returns than bonds, then, people can assume that they will do so in the future. This kind of calculation is uncertainty that is generated by social and economic changes. The financial services sells financial products such a unit trust, life funds, saving accounts and pensions are the main products for personal savings or investments. . Investors make decisions based on information available to produce markets that price effectively. In order to make future investments, individuals must take risks considering that shares and stock are more risky to invest in but in the long run, they have higher returns than cash and bonds. It is also vital for Gillian to know that investors need to be assured that financial institutions such as banks are sane and that financial advisors and providers are acting i n an ethical or moral way. This is attained via formal ways of regulation and that financial services bodies own ethical codes and practices (Fabozzi, 1997 p. 73). These codes of ethics are engineered in the context of government policies that focus to regulate the domestic and international economy in pursuit

Social Media Research Paper Example | Topics and Well Written Essays - 2000 words

Social Media - Research Paper Example Social media network can be used as an effective tool to promote and market different destinations around the world and to increase awareness in the minds of the people. This paper explains  the importance of  social media network. Effective use of social media networks can help the destination marketing organizations and other hospitality and tourism organizations in attracting the  maximum  number of potential travelers. These social media websites  can be  used as a marketing tool in promoting different destinations. This paper analyzes the different strategies implemented by both DMOs and Non-DMOs through social media websites. It is important to understand that how hospitality and tourism industry is using this social medium to create an impact in the minds of their customers. This paper explains the use of social media networks by DMOs and Non-DMOs and their presence on social media websites. Few examples of DMOs and Non-DMOs are explained in the form of screenshots for the better understanding of their activities, popularity and other marketing campaigns on well known social media networks. Furthermore, the paper concludes on reco mmendations and suggestions that how these DMOs and Non-DMOs can improve their marketing activities on social media networks and how they can attract more people through this widely spread platform. Social Media provides a medium or a platform for social interaction. Social media is facilitated with different tools for technological communication that has changed the shift of traditional communication into a more interactive one (Kietzmann et.al, 2011). Over the years, social media has changed the way of communication between different individuals, organizations and communities. In this age of globalization, social media provides an ease in communication and interaction among different individuals belonging from different parts of the world with different cultural

Market Plan Group Project Assignment Example | Topics and Well Written Essays - 750 words

Market Plan Group Project - Assignment Example The process of how it cools, and how it warms the food should be well explained (Baaghil, 2010). There should be the product itself. The product description should have its functionality, its purpose and its activities. This is a combo product with two main functions. It is a freezer, as well as an oven. One important feature that makes this combination worth having by the consumer is its ability to warm food at a specific set time. Branding should also consider the perception of the product. This is the overall look and feel from the target audience’s view. Consumers will always consider culture’s trends and tastes when it comes to perceptions of new products. This autocookerator, has the advantage since similar products like it are already in the market. It belongs to the new trend of innovation in home automation; specifically, kitchen automation. This also forms part of the brand identity. It belongs to the automation category of home automation appliances (Baaghil, 2010). Brand position and culture: this product will be placed first after work. After work, most people would think of going back home cooking dinner. Even when in fun clubs or short breaks, people will always think of what to have for dinner. It therefore, seeks to be first after work. This information is very important for advertising; when advertising, the most appropriate time to influence consumers’ thoughts is after work. In the consumer market most manufacturers are building ‘smart’ home appliances. This is done based on market research results with the hope that these appliances will enable interaction with the owners, connection to smartphones, interaction with a repairman, interaction with each other, and even negotiation with the power company over rates. The manufacturers are focused on a more an efficient way of dealing with home appliances. This already development

The biomedical model of health Essay Example | Topics and Well Written Essays - 1250 words

The biomedical model of health - Essay Example Although it has been introduced in the nineteenth century, the roots of the model date back to the 17th century when Cartesian dualism existed. After its introduction the model replaced the previously famous Humoral paradigm in the twentieth century. The discovery of antibiotics proved to be a breakthrough in the approval of the model. However in the late twentieth century some of the sociologists again started questioning the integrity of the biomedical model of health as they considered the social wellbeing of an individual to be as important as the biological well being (Curtis 2002; Taylor 2008; Lovallo 2005; Havelka et al 2009). Biomedical Model of Health The biomedical model of health takes its roots from the Cartesian dualism which is dated back to the seventeenth century in the times of Descartes. Cartesian Dualism revolved around the aspect that both mind and body are two separate entities irrespective of their functions. In a similar fashion the model considers physical cau ses to be the main reason for the disease. The model has replaced the previously followed Humoral Paradigm which was formed by the Greeks. According to this paradigm the diseases in a human body are caused because of a certain abnormality in the four basic fluids of the body. In those times the four basic fluids of the body were believed to be blood, black bile, yellow bile and phlegm. The treatment of this paradigm also revolved around the maintenance of these four basic fluids. One thing common about the Humoral paradigm and biomedical model of health is that both of them consider bodily factors to be the cause of the disease (Curtis 2002). The biomedical model of health revolves around certain factors which have to be present. The model states that for a person to be unhealthy he has to have some sort of biological abnormality. It also states that every disease has some specific cause which has to be diagnosed by the doctor in order to cure the patient. It also involves the proce ss of treatment and states that the human body can be reversed back to the normal condition if the right treatment is served to the diseased person. It states that psychological and social processes do not take part in the disease causing process. Moreover it also assumes that mind and body are two different entities that have no such relation with each other. And lastly the health of the whole society is dependent on the resources that are available to the medical society as a whole (Taylor 2008). The model is largely followed all over the world and its principles are also seen to be the most convincing these days. It is because of this model that researches are being conducted on the biochemical and genetic processes of the body to find out about the different diseases. Moreover all the doctors being trained these days are trained on the principles of this model as they have to learn about the internal environment of a human being so that they can treat them. In other words they h ave to understand the human body so that they can intervene in the process of disease that may be causing harm to the patient (Curtis 2002; Taylor & Field 2007). It has helped to carry out several projects have proved to be a breakthrough in treating various diseases occurring in the society. The Human Genome Project is an example of the advantages of this model. Human Genome Proj

Puerto Rico History Essay Example | Topics and Well Written Essays - 500 words

Puerto Rico History - Essay Example The most significant among such encounters were the wars fought between Spanish territorial invaders and Americans (History). The continual aggression of these forces resulted in the slow elimination of Tainos culture by the end of 16th century. By the end of 19th century, the continually fought Spanish-American wars concluded with Americans claiming the control of Puerto Rico (Puerto Rico). The control of Puerto Rico by Americans started bringing considerable changes to the socio-economic and political conditions of Puerto Ricans. The stage was set for modernization and started creating a congenial atmosphere of American commercial growth plans. The initial step in this direction was rationalization of currency of Puerto Rico(Puerto Rico). The development and implementation of uniform polices for the government employees which included stipulated working hours of eight hours a day, along with the enforcement of freedom of assembly, speech, press and religion. In addition, steps to improve the educational system was initiated by starting public school and extended the US postal service to this island (Puerto Rico). The better transportation was planned, highways extended and bridges constructed across major rivers and canals to enhance the development. The better health care systems started reducing the child mortality rates and controlled various endemic diseases. The period also showed creation of new political parties - Republican Party and American Federal party (Puerto Rico). In order to get more democratic rights a new political party called Nationalist party was founded in the year 1922 (History). Being more politically aggressive, Nationalist party started intensifying its protests by boycotting the various collective political exercises. This resulted in distancing the party from the existing authorities. This led to the incident

Designing a Team Strategy. Teaming Up for a Worthy Project Essay

Designing a Team Strategy. Teaming Up for a Worthy Project - Essay Example For instance, if the personality of A is extroverted and B is introverted, A should be able to use that engaging personality to draw B out of her shell, while keeping it tamer so that B will not be overwhelmed. On the other hand, B will just have to reach out a little more just so she gets to connect with A as a compromise. That is usually the dynamics of working to get along with others. In doing so, more productive relationships ensue and there is more likelihood of common goals being achieved. This paper will discuss how teams can work more effectively according to some theories and considering members’ personality profiles as analyzed from the Myer-Briggs Type Indicator (MBTI) test. The team project to be discussed is the organization of a proposal to be presented for bidding for a special event. The team is composed of five individuals with varying backgrounds and skills. The members are tasked to work on organizing a seminar-workshop on Work-Life Balance for middle manag ement. The designated leader of the group has worked with various companies and has developed his network of credible resource people that he can invite as speakers for the seminar. Aside from the leader, the team is composed of an accountant, a mother, an artist and a researcher. The team members all work for an events management company. Working in Groups Collaborative work can bring about group process gains as well as group process losses (Thatcher and de la Cour, 2003). Group process gains are positive outcomes derived from working with other members. One such gain is the provision of synergy or a group member being creatively stimulated by the other members. Other benefits of working in groups are the efficient exchange of ideas and information, exposure to different views, collection of objective feedback and a host of other learning effects. However, groups may not always be as effective as expected, and group process losses negate the positive outcomes of group process gain s. Dominance is one such group process’ downside (Hiltz et al, 1986). This is because in groups discussions, only one person can talk at a time and this may block out, forget, neglect or not give enough time other members’ ideas if the speaker is dominant. Diehle and Stoebe (1991) also identify evaluation apprehension, which is the fear of members to be negatively evaluated by other members when they become more active and visible in the group participation. Social loafing may then be the result. This happens when an individual member feels less inclined to participate in the expectation that his efforts may not hold water with the group. Finally, free-riding is another group process loss. This happens when a group participant feels that his contribution may be dispensable (Barry & Stewart, 1997). Hence, he reduces his participation to just going along with the majority and exert less effort in contributing his share. Thatcher & de la Cour (2003) identify more group pr ocess losses that groups should be wary of in order to be more effective. These are cognitive inertia or getting stuck in usual patterns of thought and routine; information overload or coming up with too many ideas that focus on the main objective may be lost; and excessive socializing, that little time is left for actual

Puerto Rico History Essay Example | Topics and Well Written Essays - 500 words

Puerto Rico History - Essay Example The most significant among such encounters were the wars fought between Spanish territorial invaders and Americans (History). The continual aggression of these forces resulted in the slow elimination of Tainos culture by the end of 16th century. By the end of 19th century, the continually fought Spanish-American wars concluded with Americans claiming the control of Puerto Rico (Puerto Rico). The control of Puerto Rico by Americans started bringing considerable changes to the socio-economic and political conditions of Puerto Ricans. The stage was set for modernization and started creating a congenial atmosphere of American commercial growth plans. The initial step in this direction was rationalization of currency of Puerto Rico(Puerto Rico). The development and implementation of uniform polices for the government employees which included stipulated working hours of eight hours a day, along with the enforcement of freedom of assembly, speech, press and religion. In addition, steps to improve the educational system was initiated by starting public school and extended the US postal service to this island (Puerto Rico). The better transportation was planned, highways extended and bridges constructed across major rivers and canals to enhance the development. The better health care systems started reducing the child mortality rates and controlled various endemic diseases. The period also showed creation of new political parties - Republican Party and American Federal party (Puerto Rico). In order to get more democratic rights a new political party called Nationalist party was founded in the year 1922 (History). Being more politically aggressive, Nationalist party started intensifying its protests by boycotting the various collective political exercises. This resulted in distancing the party from the existing authorities. This led to the incident

Managing Legal Relationship Essay Example | Topics and Well Written Essays - 2500 words

Managing Legal Relationship - Essay Example This issue had not been addressed by SBL management even after the issue was raised by the staff and this had demoralised the staff. Tony, a four year old child who almost chocked to death on what appeared to be piece of string which had somehow been baked in a loaf and was contained in a slice of bread given to him by his mother. The mother has right of bring a case against SBL concerning the choking of her son. Cherie (Tony's Mother) can also bring a case against SBL for she had experienced trauma after she saw her son Tony being chocked by a string in the slices of bread she had given him. This lead he to being prescribed tranquilisers as she could not cope with as did before her son was choked. Annie, a sales lady who was selling SBL products from a van, door to door can also bring claims against SBL for falling to release her as she wanted to leave the company. She wanted to witch so that she can start selling Barrowmill's bread but she would not be released by SBL unless she paid them compensation for the remaining four months of her contract. The customer can also bring claims against SBL since they were selling inferior products. The customers had started complaining that the quality of bread was deteriorating and that they were selling inferior products. On the case where Stoneygro... The customer can also bring claims against SBL since they were selling inferior products. The customers had started complaining that the quality of bread was deteriorating and that they were selling inferior products. Chapter Two: Discussion Question Two Legal Rules governing the above legal Action On the case where Stoneyground Bakeries Ltd (SBL) is bring an action against Tyre Heaven for selling to them cheap imported tyres that cause injuries to the company's driver a week after they were fitted. The Van driver crushed into a wall after the tyre's tread came off causing him to suffer injuries. This was a clear indication that the tyres were of very low standards hence Tyre Heaven were liable for the injuries caused to the SBL van together with the driver since the van crushed as a result of tread coming of the tyre. When SBL bought the tyres from Tyre Heaven there was an implied condition. A condition is usually a term of greater importance going to the root of the contract. A buyer may waive the condition or may elect to treat the breach of such condition as a breach of warranty, and consequently claim damages instead of repudiating the contract all together. The buyer is bound to treat the breach of condition as a breach of warranty where the contract is not severable and he has accepted the goods, or part thereof or where the contract is for the sale of specific goods, and the property in them has already passed to the buyer. The parties are, however free to contract themselves out of this rule by including a stipulation to that effect in which case the terms of the contract will not be affected by the provisions. For the case of sale of tyres by Tire Heaven, there was an implied condition as to merchantability. A

Starbucks Corporation Essay Example for Free

Starbucks Corporation Essay Problem:The problem is anti-globalization which makes more difficult for Starbucks to enter in new markets. Symptoms:1. Protests from anti-globalization activists. 2. If those activists have enough media power it leads to international scandals sometimes even involvement of celebrities (who also might be activists of anti-globalization). And finally the worst situation for Starbucks:3. They receive push-backs in new markets. That is why Starbucks needs to establish some systematic method or decision process which would work equally around the world by helping to say: To open new shop in certain place or not!?Alternatives:I. To try to solve problems with anti-globalization activists. +/- If Starbucks could solve this worldwide conflict they would go in the history, but by my mind it is impossible to speak with those people by continuing to go globally. It is in what they believe and they will not change their mind. II. To work with the media of regions they want to go in. Everybody knows that big power is in hands of people who have good relationships with the biggest media. Starbucks has to use it:†¢Maybe they has to involve in requirements for their next foreign partners that they need to be in good relations with mass media (like biggest newspapers and TV channels):+ They could overpower anti-globalization activists. + They could make better PR of themselves. Then it could start some media wars, because they can not be sure that some of media companies also are not anti-globalists. It could be quite a hard for Starbucks to find such a partner with the required contacts. III. To promote loudly and more active that they have very friendly Environmental Mission Statement. Spend money that this message would go globally. + Nowadays, when there is so much pollution and foodstuffs becomes modified Starbucks should make global marketing campaign where they would tell everybody that how their work is to: instilling environmental responsibility as a corporate value and that they uses environmental products.- It will require big money. IV. For each market to work out the strategy that they uses the coffee from the best coffee fields of this particular country where they are planning to go in. + It means that they can show in the numbers how many working places they will give and that coffee growers in this country will not gong to suffer, but at the same time in the coffee shops for those who want it they also offers coffees from different regions around the world. Of course it is not 100% diminishing the possibility of anti-globalist activities. V. In place of searching partnerships in the new place to sell franchises. Franchise vs. Partnership:+ This person would be more interested that there would not be push-backs because he will be 100% owner of Starbucks coffee shop/s.- For the person who buys franchise it would be more difficult to open Starbucks because opening costs for one coffee shop is high. + He will know better the ethical things which Starbucks can not step over. It will be harder for franchiser to catch up this know-how which Starbucks has and he can loose the Starbucks identity. + It is always more acceptable for the locals if it is international but belongs to the local guy and even more better if it is well known person or this fact is nicely showed in the media.- For the franchiser it will be more complicated to follow the statements of the employment policys benefits packages, shares for employees est. Partnership vs. Franchise:+ Starbucks owns its coffee shops and has to pay to his partner 20 to 50%.- Starbucks it is not local they are Americans. + Starbucks has very good and well established know-how of everything starting from choosing coffee and ending with their employee polices. + Starbucks can make one and united mission statement and goals and what are the most important they can control it. + By giving franchise Starbucks can not control the brand is it made correctly, even Starbucks has not standardized places, but they adapt their coffee shop to each place and culture. + Starbucks cant be 100% sure that their partner will be the right person and will bring the best ideas and outcomes. Recommendations:I would choose to implement Alternative # III and # IV. To make louder marketing campaigns, to make better and louder PR that is what is needed for Starbucs. To become more local they need to support locals. I would suggest doing it because Starbucks are very profitable company which means that they can spend more money for good PR and many charity activities in the country they are or want to go in. Implementation:Global marketing campaigns:1st step:To come together and to decide what kind of activities they could support in each country whether it would be one system for all or case by case decision. My suggestions would be:It would be better that all society in each country  they come in would feel that they bring not only American coffee shops but also something to their nation or community. That is why I would choose to implement case by case decision what kind of charity support it will be. ~ For Example: Also as I mentioned to make some Coffee Planters Associations in each country where they come in and in which country can be planted coffee. It would make better relationships with society and also they will gain the opportunity to get good coffee (they can also educate planters). ~ For Example: They can open in each country some Starbucks Rio (as example) Interests Organization where they could for example support youngster graffiti contests (it is only as example, because in Rio they had vandalism cases (but this example is only in case if this is the real problem), so, the main thing is that they need to find core of the problem points when they will come in new place and by smart and intelligent ways to solve it. It means that: 1st they have to find out what problems they will facing in this new place and 2nd only after finding some interesting and socially responsible way to solve this problem to go publicly with the announcement that they will open Starbucks in this place. That will help to make good PR for Starbucks before entering the market. 2nd step:To decide how to promote globally that they are very friendly to the environment?My suggestions would be:As I told it is very important that company is friendly to the environment. Starbucks has to show it and best way is to show with the help of promotions. They have to hire the best and most creative promotion agency and together think about the strategy they can show their attitude to the environment. In general:I can suggest improving the relationships with mass media and try to find out why they are writing or showing what they do and creating bad PR for Starbucks. I can suggest working more with governments of the places where they want to go in because we know that governments have an access to mass media. I would suggest never overstepping ethical issues of countries. But more of everything I would suggest to stay as friendly as they are and try to conquer societys hearts by building that they are not Americans but they are cosmopolitans and their Starbucks in particular country is not any more American Starbucs but completely adapted to the country they come in. stategic managemet 7th edition. charles w.hill and gareth r.jones

Development of Intrusion Detection System Software

Development of Intrusion Detection System Software INTRODUCTION Heavy reliance on the Internet and worldwide connectivity has greatly increased that can be imposed by attacks plunged over the Internet against systems. It is very difficult to prevent such attacks by the only use of security policies, firewall or other mechanism because system and application software always contains unknown weaknesses or many bugs. In addition, complex, often unforeseen, interactions between software components and or network protocols are continually exploited by attackers. Successful attacks inevitably occur despite the best security precautions. There for intrusion detection system has become an essential part of the system because they can detect the attacks before they inflict widespread damage. Some approaches detect attacks in real time and can stop an attack in progress. Others provide after-the-fact information about attacks and can help repair damage, understand the attack mechanism, and reduce the possibility of future attacks of the same type. More adv anced intrusion detection systems detect never-before-seen, new, attacks, while the more typical systems detect previously seen, known attacks [1]. MOTIVATION The speed of growth of Internet is very fast without any end. With this growth the threat of attacks is also increasing. Because as we all know that theft can be occurred over the Internet from all over the world. So we require a system which can detect the attack or theft before there is some loss of information and reputation of organization or any individual. There are many solutions has been provided by the researchers and from many companies like firewall, intrusion detection system and IPS to stop the attacks. But still it is very hard to detect the attacks like DoS and worm propagation before they widespread, because regularly thousands of attacks are being developed and for a signature based intrusion detection system it is very hard to detect these kinds of new attacks with perfect accuracy. Mostly intrusion detection system generates many false alarms. These false alarms can affect the other processing of the network. If somehow any attacker gets to know that there is an intrusion detection system in the network then, the attacker will want to disable the intrusion detection system. His/her first target will be the intrusion detection system before attacking the network. So there should be proper security policies for deploying the IDS to take proper advantages of it. PROJECT OBJECTIVES Security is the main concern for any network. Every day thousands of attacks are created so that alarms and logs should be generated properly for reducing their effect. intrusion detection system and IPS are mostly used devices for providing these kinds of solutions. But there are many issues like performance and accuracy. So the main objective of the project is to develop a signature based intrusion detection system for DoS attacks with better scalability and performance i.e. intrusion detection system with minimum false alarms and with better throughput. In this study the example of TCP SYN flood attack will be taken for implementing and evaluating the performance and scalability of the developed intrusion detection system. Second Objective of this study is to discuss the policies for implementing the intrusion detection system securely. And these policies shall also be evaluated. Intrusion detection system intrusion detection systems (IDS) are software or hardware systems that automate the process of monitoring the events occurring in a computer system or network, analyzing them for signs of security problems. As network attacks have increased in number and severity over the past few years, intrusion detection systems have become a necessary addition to the security infrastructure of most organizations [2, 48]. There are many different types of intrusion detection system and they can be characterized by different monitoring and analysis approaches. Each approach has different advantages and disadvantages. All approaches can be described in terms of generic process model for intrusion detection systems. Many intrusion detection systems can be described in terms of three fundamental functional components information source, analysis, and response [2]. OVERVIEW Chapter 1 In this chapter we will give a brief introduction of whole project, what is the motivation for selecting this project. What are the main objectives of this project? And what is the main problem which will be considered in this project. Chapter 2 is all about the literature review. In this chapter many different aspects of the intrusion detection system will be discussed like why we require intrusion detection system, different type of intrusion detection system, need for intrusion detection system, about attacks different types of attacks and many other different facts about intrusion detection system which can help to improve the knowledge about intrusion detection system. Chapter 3 will focus on the analysis and designing part of the intrusion detection system. How a computer system can be designed. What s the system engineering and different type’s models will be discussed. CHAPTER 2 NEED FOR INTRUSION DETECTION SYSTEM Internet is carrying more traffic than ever before and still growing in the size without any end. Along with the explosive growth comes an increased threat from Internet related attacks. The Internet allows theft to occur from anywhere of the world [14]. Many threats impact on the operation of your computer network. Natural threats such as flood fire and tornadoes, causes unexpected disruptions. Most companies have well-defined procedure to handle these natural attacks. Security procedures designed to combat hacker attacks, an unsecured network will definitely be attacked. The only question is when the attack will occur [14]. COMPUTER ATTACKS AND VULRANABILITIES intrusion detection systems have been adopted by many organizations because the organizations know that intrusion detection systems are necessary component of the security architectures. But still intrusion detection system is not too much popular, most organizations lack experienced intrusion detection system operators. intrusion detection system can be most effective if the human operates it. But before developing a signature based intrusion detection system the knowledge of the attacks is must. Signatures is a set of rules that sensor uses to detect typical intrusive activities. These rules are based on various criteria i.e. IP protocol parameters, transport protocol parameter and packet data [12]. THE PHASES OF THE ATTACKS Attack can be divided into three different phases. The first phase is defining the goal for attack. The second phase is the reconnaissance attack, also known as the information gathering. After collecting the information the attacker proceed to the third phase, the attacking phase [12]. FIRST PHASE: GOALS OF ATTACK Before attacking a network or system, an attacker sets her goals or objectives. When attacking network the attacker can have various goals: Data manipulation System access Elevated privileges Denying availability of the network resources MOTIVATION Revenge Political activism Financial gain Attackers attempt to disrupt network to discredit the particular organization’s image [12]. RECONNAISSANCE BEFORE THE ATTACK Collecting the information is the attacker’s second step in launching an attack against the network. Successful reconnaissance is also important for successful attack. Attackers use two main mechanisms to collect the information about the network. Public data source Scanning and probing An attacker sometime starts his knowledge search by examining public information available about company. By using these kind of information the attacker can determine that where the business is located, the business partners, the value of the company assets and much more. And through scanning, the attackers use remote reconnaissance to find specific resource on the network. The goal of the information gathering is to pinpoint weak points on the network where an attack is likely to succeed. By pinpointing specific weakness on the network, the attacker can launch an attack in the future that generates minimal traffic or noise on the network. This greatly reduces the likelihood of detection during the actual attack [12]. For example: ping sweep, vertical scan, horizontal attack, DNS query, block scan and many more. THE ACTUAL ATTACK After an attacker maps the network, he researches known vulnerabilities for the system that he detected. The attacker’s goal at this stage is to gain access to resources of the network i.e. Unauthorized data manipulation, system access, or privilege escalation. ATTACK METHODOLOGY Regardless of the motivation or personal preferences, an attacker has several attack methodologies from which to choose [12]: Ad hoc (random) Methodological Surgical strike (lightning quickly) Patient (slow) AD HOC (Random) An ad hoc attack methodology is unstructured. An attacker using this methodology is usually disorganized and those types of attacks frequently fail. It is difficult to comprehensively locate targets on the network. METHODOLOGICAL It provides a well-defined sequence of steps to attack a network. First, the attackers use the reconnaissance to locate the targets. Next the attacker locates the exploits for known vulnerability on the target. Finally when he satisfies with his toolkit he starts attacking system on the target network. SURGICAL STRIKE (Lightning Quick) Many times the attacker uses an automated script against a network. The entire attack is completed in a few seconds. Before the system administrator or security analysts have time to react and make any decision. PATIENT (Slow) It refers to how quickly the attacker executes his attacks. Usually the one uses a patient (slow) methodology to avoid detection. Many intrusion detection systems have difficulty detecting attacks that occurs over long period of time. BACK DOORS Viruses and worms provide a vehicle for an attacker to wreak havoc on your network and potentially the Internet. However, the spread of viruses and worms is much harder to determine in advance. Viruses and worms are much harder to determine in advance. Trojan horse program enables an attacker to establish back door on systems. However Trojan horse requires some type of transport vehicle [12]. DENIAL OF SERVICE TECHNIQUES The purpose of DoS attacks is to deny legitimate access to the network resources. These attacks include everything from simple one-line commands to sophisticated programs written by knowledgeable hackers. There are different types of DoS attacks some of them are- Network resource overload Host resource starvation Out-of-band attacks Distributed attacks NETWORK RESOURCE OVERLOAD One common way to deny the network access is by overloading a common resource necessary for network components to operate. The main common resource that can be attacked in the network bandwidth in several ways generating lots of traffic, distributing the attack across numerous hosts, and using a protocol flaws that amplifies the attack by soliciting help from many different hosts on the target [12]. Example- Smurf and Fraggle attack. HOST RESOURCE STARVATION The resources available at the hosts are also known as the attack point as well. One such resource is the buffer that a host uses to track TCP connections. OUT-OF-BOUNDS ATTACKS The first out-of-bounds attack category uses over-sized packet, it overflows the allocated buffer and causes the system crash. An over-sized packet attack is ping of death. DISTRIBUTED ATTACKS The latest trend in DoS attacks is for an attacker to compromise numerous hosts and then use all these compromised hosts to provide a massive against a specific target. These types of attacks are known as the distributed denial of service attack (DDoS). DISTRIBUTION EFFECT To disrupt the victims communication very badly, the attacker must compromise an agent machine that has more network resources than the victim. Locating and breaking into such a machine may prove difficult, if the target of the attack is well-provisioned site [16]. Distribution brings number of benefits to the attackers: By using distribution techniques, the attacker can multiply the resources on the attacking end, allowing him to deny service to more powerful machines at the target end [16]. To stop a simple DoS attack from a single agent, a defender needs to identify that agent and take some action that prevents it from sending such a large volume of traffic. In many cases, the attack from a machine can be stopped only if the machine’s human administrator, or network operator, takes action. If there are thousands agents participating in the attack, however, stopping any single one of them may provide little benefit to the victim. Only by stopping most or all of them can the DoS effect be palliated [16]. If the attacker choose agents that are spread widely throughout the Internet, attempts to stop the attack are more difficult, since the only point at which all of the attack traffic merges is close to the victim. This point is called aggregation point. Other nodes in the network might experience no telltale signs of the attack and might have difficulty distinguishing the attack traffic from legitimate traffic [16]. In DoS attack executed from a single agent, the victim might be able to recover by obtaining more resources. For example, an overwhelmed Web server might be able to recruit other local servers to help handle the extra load. Regardless of how powerful a single agent might be, the defender can add more capacity until he outstrips the attacker’s ability to generate load. This approach is less effective in defending against DDoS attacks. If the defender doubles his resources to handle twice as many requests, the attacker merely needs to double the number of agents- often an easy task [16]. TCP-SYN ATTACK The SYN-flooding attack is a Distributed denial-of-service method disturbing hosts that run TCP server processes. The attack take benefit of the state retention TCP performs for some time after receiving a SYN segment to a port that has been put into the listen state. The basic idea is to utilize this behavior by causing a host to retain enough state for bogus half-connections that there are no resources to establish new genuine connections [51, 52]. A TCP implementation may allocate to LISTEN state to be entered with either all, some, or none of the pair of IP addresses and port numbers specified by the application. In many common applications like web servers, none of the remote host’s information is pre known or preconfigured, so that a connection can be established with any client whose details are unidentified to the server ahead of time. This type of â€Å"unbound† LISTEN is the goal of SYN flooding attacks due to the way it is typically implemented by operating systems [51, 52]. For success, [51, 52] the SYN flooding attack relies on the victim host TCP implementation’s behavior. In particular, it assumes that the victim allocates state for every TCP SYN segment when it is received and that there is perimeter on the amount of such state than can be kept at any time. The [51, 52] SYN flooding attack does not attempt to overload the networks recourses or the end host memory, but merely attempts to exhaust the backlog of half-open connections associated with the port number. The goal is to send a quick barrage of SYN segments from IP addresses (often spoofed) that will not generate replies to the SYN-ACKs that are produced. By keeping the backlog full of bogus half-opened connections, legitimate requests will be rejected. Three important attack parameters for success are the size of the barrage, the frequency with which barrages2 are generated, and the means of the selecting IP addresses to spoof. Usually, [51, 52] systems implements a parameter to the typical listen () system calls that allows the application to suggest a value for this limit, called the backlog. 1 To be effective, the size of the barrage must be made large enough to reach the backlog. Ideally, the barrage size is no larger than the backlog, minimizing the volume of the traffic the attacker must source. Typical default backlog values vary from half-dozen to several dozen, so the attack might be tailored to the particular value determined by the victim host and application. On machines intended to be servers, especially for a high volume of the traffic, the backlogs are often administratively configured to higher. Another aspect makes both DoS and DDoS attacks hard to handle: Defenses that work well against many other kinds of attacks are not necessarily effective against denial of service. For years, system administrators have been advised to install a firewall and keep its configuration up to date, to close unnecessary ports on all machines, to stay current with patches of operating systems and other important software, and to run intrusion detection system to discover any attacks that have managed to penetrate the outer bastions of defense [16]. Unfortunately, these security measures often will not help against denial of service. The attack can consist of traffic that the firewall finds acceptable. intrusion detection systems are of limited value in dealing with DoS, since, unlike break-ins and thefts, DoS attacks rarely hide themselves [16]. WHAT IS INTRUSION DETECTION SYSTEM? intrusion detection systems gather information from a computer or network of computers and attempt to detect intruders or system abuse. Generally, an intrusion detection system will notify a human analyst of a possible intrusion and take no further action, but some newer systems take active steps to stop an intruder at the time of detection [4]. The goal of intrusion detection is seemingly simple: to detect intrusions. However, the task is difficult, and in fact intrusion detection systems do not detect intrusions at all—they only identify evidence of intrusions, either while they’re in progress or after the fact. Such evidence is sometimes referred to as an attacks â€Å"manifestation.† If there is no manifestation, if the manifestation lacks sufficient information, or if the information it contains is untrustworthy, then the system cannot detect the intrusion [5]. intrusion detection systems are classified into two general types known as signature based and heuristic based. Pfleeger and Pfleeger describe signature-based systems as â€Å"pattern-matching† systems that detect threats based on the signature of the attack matching a known pattern. Heuristic based systems, which are synonymous with anomaly-based systems, detect attacks through deviations from a model of normal behavior [6]. intrusion detection systems that operate on a single workstation are known as host intrusion detection system (HIDS), while those that operate as stand-alone devices on a network are known as NIDS. HIDS monitor traffic on its host machine by utilizing the resources of its host to detect attacks. NIDS operate as a stand-alone device that monitors traffic on the network to detect attacks. NIDS come in two general forms; signature based NIDS and heuristic based NIDS [7]. PROCESS MODEL FOR INTRUSION DETECTION SYSTEM intrusion detection systems can be described in terms of three fundamental functional components [2, 48]: Information Sources the different sources of event information used to determine whether an intrusion has taken place. These sources can be drawn from different levels of the system, with network, host, and application monitoring most common. Analysis the part of intrusion detection systems that actually organizes and makes sense of the events derived from the information sources, deciding when those events indicate that intrusions are occurring or have already taken place. The most common analysis approaches are misuse detection based (signature based) and anomaly detection. Response the set of actions that system takes once it detects intrusions. These are typically grouped into active and passive measures, with active measures involving some automated intervention on the part of the system, and passive measures involving reporting intrusion detection system findings to humans, who are then expected to take action based on those reports. INFORMATION SOURCE The most common way to classify intrusion detection system is to group them by information source. Some intrusion detection systems analyze network packets, captured from network backbones or LAN segments, to find attackers [2]. It can be describe by dividing three different parts. NETWORK BASED INTRUSION DETECTION SYSTEM NIDS are intrusion detection systems that capture data packets traveling on the network media (cables, wireless) and match them to a database of signatures. Depending upon whether a packet is matched with an intruder signature, an alert is generated or the packet is logged to a file or database [8, 48]. Network-based intrusion detection systems often consist of a set of single-purpose sensors or hosts placed at various points in a network. These units monitor network traffic, performing local analysis of that traffic and reporting attacks to a central management console. As the sensors are limited to running the intrusion detection system, they can be more easily secured against attack. Many of these sensors are designed to run in â€Å"stealth† mode, in order to make it more difficult for an attacker to determine their presence and location [2, 48]. HOST INTRUSION DETECTION SYSTEM  or HIDS Host-based intrusion detection systems or HIDS are installed as agents on a host. These intrusion detection systems can look into system and application log files to detect any intruder activity. Some of these systems are reactive, meaning that they inform you only when something has happened. Some HIDS are proactive; they can sniff the network traffic coming to a particular host on which the HIDS is installed and alert you in real time [8, 48]. These types of intrusion detection systems run on host to reveal inappropriate activities on these hosts. The HIDSs are used for detecting the attacks from the inside and outside network. They provide snap shot about the existing system files and connect them to the previous. If the important system files were modified or deleted, the warning is sent to the administrator for inspection. The HIDS example is notice able on the machines with significant task; these machines do not expect the change of their configuration [9, 48]. APPLICATION-BASED INTRUSION DETECTION SYSTEM Application-based intrusion detection systems are a special subset of host-based intrusion detection systems that analyze the events transpiring within a software application. The most common information sources used by application-based intrusion detection systems are the application’s transaction log files. The ability to interface with the application directly, with significant domain or application-specific knowledge included in the analysis engine, allows application-based intrusion detection systems to detect suspicious behavior due to authorized users exceeding their authorization. This is because such problems are more likely to appear in the interaction between the user, the data, and the application [2, 48]. INTRUSION DETECTION SYSTEM ANALYSIS There are two primary approaches to analyzing events to detect attacks: misuse detection and anomaly detection. Misuse detection in which the analysis targets something known to be â€Å"bad†, is the technique used by most commercial systems. Anomaly detection, in which the analysis looks for abnormal patterns of activity, has been, and continues to be, the subject of a great deal of research. Anomaly detection is used in limited form by a number of intrusion detection systems. There are strengths and weaknesses associated with each approach, and it appears that the most effective intrusion detection systems use mostly misuse detection methods with a smattering of anomaly detection components [2, 48]. ANOMALY BASED DETECTION Anomaly detection uses models of the intended behavior of users and applications, interpreting deviations from this â€Å"normal† behavior as a problem. A basic assumption of anomaly detection is that attacks differ from normal behavior. For example, we can model certain users’ daily activity (type and amount) quite precisely. Suppose a particular user typically logs in around 10 Am., reads mail, performs database transactions, takes a break between noon and 1 Pm., has very few file access errors, and so on. If the system notices that this same user logs in at 3 Am., starts using compilers and debugging tools, and has numerous file access errors, it will flag this activity as suspicious. The main advantage of anomaly detection systems is that they can detect previously unknown attacks. By defining what’s normal, they can identify any violation, whether it is part of the threat model or not. In actual systems, however, the advantage of detecting previously unknown attacks is paid for in terms of high false-positive rates. Anomaly detection systems are also difficult to train in highly dynamic environments [5]. MISUSE DETECTION Misuse detection systems essentially define what’s wrong. They contain attack descriptions (or â€Å"signatures†) and match them against the audit data stream, looking for evidence of known attacks. One such attack, for example, would occur if someone created a symbolic link to a UNIX system’s password file and executed a privileged application that accesses the symbolic link. In this example, the attack exploits the lack of file access checks [5, 10]. The main advantage of misuse-based systems is that they usually produce very few false positives: attack description languages usually allow for modeling of attacks at such fine level of detail that only a few legitimate activities match an entry in the knowledge base. However, this approach has drawbacks as well. First of all, populating the knowledge base is a difficult, resource intensive task. Furthermore, misuse based systems cannot detect previously unknown attacks, or, at most, they can detect only new variations of previously modeled attacks. Therefore, it is essential to keep the knowledge base up-to-date when new vulnerabilities and attack techniques are discovered. Figure 2 shows how the misuse detection based intrusion detection system works is [11]. RESPONSE OPTION FOR INTRUSION DETECTION SYSTEM Once intrusion detection systems have obtained event information and analyzed it to find symptoms of attacks, they generate responses. Some of these responses involve reporting results and findings to a pre-specified location. Others involve more active automated responses. Though researchers are tempted to underrate the importance of good response functions in intrusion detection systems, they are actually very important. Commercial intrusion detection systems support a wide range of response options, often categorized as active responses, passive responses, or some mixture of the two [2]. IMPORTANCE OF THE INTRUTION DETECTION SYSTEM Usually we place a burglar alarm on the doors and windows of our home. We are installing an intrusion detection system (intrusion detection system) for our house. The intrusion detection systems used to protect our computer network operate in similar fashion. An intrusion detection system is a software and possibly hardware that detects attacks against our network. They detect intrusive activities that enter into our network. We can locate intrusive activity by examining network traffic, host logs, system calls, and other areas that signal an attack against our network [14]. There are different benefits that an intrusion detection system provides. Besides detecting attacks, most intrusion detection systems also provide some type of response to the attacks, such as resetting TCP connections [14]. DESIRABLE CHARACTERSTICS OF INTRUSION DETECTION SYSTEM There are different characteristics for an ideal intrusion detection system, which are listed below [many references]: An ideal intrusion detection system must run with minimum human supervision. An ideal intrusion detection system must be easy to deploy. An ideal intrusion detection system must be able to detect attacks intrusion detection system must not produce false negative alarms. intrusion detection system must not produce false positive alarms. intrusion detection system must report intrusion as soon as possible after the attacks occur. intrusion detection system must be general enough to detect different types of attacks. An ideal intrusion detection system must be fault tolerant; it must be able to recover from crashes and must restore previous state, either accidental or caused by malicious activities. An ideal intrusion detection system must impose minimal overhead on the system. An ideal intrusion detection system must be configurable to implement the securities policies of the system. THE PERIMETER MODEL AND DoS The perimeter model is an architecture commonly used by today’s organizations to protect critical infrastructures. This security model divides network architectures into two distinct groups; trusted and entrusted. The trusted group is often the finite internal infrastructure, whilst the entrusted group consists of infinite external networks. In this model two types of devices are used; firewall to control the traffic entering and leaving the trusted domain, and intrusion detection system to detect misbehavior of trust with in the trusted area boundary [18]. WHERE IDS SHOULD BE PLACED IN NETWORK TOPOLOGY Depending upon network topology, the intrusion detection system can be positioned one or more places. It’s also depends upon what type of intrusion activities should be detected: internet external or both. For example if the external intrusion activities should be detected, and only one router is connected to the internet, the best place for an intrusion detection system may be just inside the router or firewall. If there are many different paths to the internet, then the intrusion detection system should be placed at every entry point. However, if the internal attacks should be detected then the intrusion detection system should be placed in every network segment 2. Placement of the intrusion detection system really depends upon security policies 3 [8]. Note that more intrusion detection systems mean more work and more maintenance costs. Which defines that what should be protected from the hackers [8]? IDS AGAINST DENIAL-OF-SERVICE ATTACKS (DoS) The goal of a DoS attack is to disrupt some legitimate activity, such as browsing, web pages, an on line radio and many more. The denial of service is achieved by sending message to the target that interferes with its operation and makes it hang, crash, reboot or do useless work [16]. A denial-of-service attack is different in goal, form, and effect than most

Human Worth and Religion in Revelation :: Revelation

The story revelation is one that demonstrates and explains Human Worth, Religion, and Society in a very extreme, but very understandable way. Mrs. Turpin who believes that in society there are people like her and her husband ( home and land owners) who are above all others except people with more money and land. â€Å"On the bottom of the heap were most colored people [†¦] then next to them not above just away from them were the white-trash, and then above them the home and land owners to which she a Claud belonged.† She has a very strong belief this and Thanks God that he didn’t make her like any of those people below her. Even goes as far as debating lives if God would have a given her a choice between any of the people she thinks she is better than. A trip to the doctor’s office for her husband’s ulcer brings a new â€Å"revelation† for Mrs. Turpin. While observing the people in the waiting room, she analyzes them and gives them titles in the groups below her. White- trash, ugly and so on. There is one girl in the room though who seems to really have something against Mrs. Turpin. Every comment she makes seems to upset the young girl and make her agitation to rise. It disturbs and also confuses her because she can’t understand why the girl who doesn’t even know her would want to ac so rudely towards such a kind a giving woman such as her. â€Å"All at once the ugly girl turned her lips inside out again. Her eyes fixed like two drills on Mrs. Turpin. T his time there was no mistaking that there was something urgent behind them.† Continuing on in conversation with the white- trash an outburst of thanking the lord aloud causes the young lady to suddenly hurl the book she was reading at Mrs. Turpin and jumping across the table and attempting to choke her. The nurse and doctor try to contain the young girl while slowly giving her a shot in the arm to calm her insanity down. Leaving everyone in shock and disbelief, especially in the case of Mrs. Turpin she boldly asks what the girl has to say to her. Settling her eyes on her the young girl says in a clear, but quiet tone â€Å"Go back to hell where you came from, you old warthog.† This ugly nasty young girl is the thing through which the truth is revealed to Mrs.

Biblical Worldview

Janelle Harris Theo 201 Prof. Gabriel Etzel January 19, 2013 Biblical World View One may wonder if God still has a hand on His creation today and if so, how? Take biology, without plants giving off oxygen we wouldn’t be able to breathe. How does the tree know how to produce oxygen? How do we know how to naturally breathe in and out? Look at Business. How does one know how to be ethical and moral? Well according to the Holy Bible, God is very much still active in His creation and in a variety of ways.First, God works in the universe. As a prophet of God, King David, said in Psalm 19, verse 1, â€Å"The heavens are telling the glory of God; and their expanse is declaring the work of His hands. † One can hardly look at the beauty, the order, and the wisdom of the universe and not see how wise and powerful God is. The God who makes the sun shine and the flowers bloom, the God who regulates times and seasons has such great power and wisdom that it is truly beyond our underst anding.Paul declared in Acts 14, verses 16 and 17: â€Å"And in the generations gone by He permitted all the nations to go their own ways; and yet He did not leave Himself without witness, in that He did good and gave you rains from heaven and fruitful seasons, satisfying your hearts with food and gladness. † Everything we have comes from the blessings of God. Second, God is at work answering everyone’s prayer. The Bible says in Isaiah 65, verse 24, â€Å"It will also come to pass that before they call, I will answer; and while they are still speaking, I will hear. God wants to hear your prayers. He is eager to hear our thoughts and request. He has a desire to have a relationship with His children. The Bible says in James 1, verse 17 that, â€Å"Every good thing bestowed and every perfect gift is from above, coming down from the Father of lights, with whom there is no variation, or shifting shadow. † God loves us enough to hear our prayers and to help us when w e need Him most.The apostle Paul reminds us in Ephesians 3, verses 20 to 21, â€Å"Now to Him who is able to do exceeding abundantly beyond all that we ask or think, according to the power that works within us, to Him be the glory in the church and in Christ Jesus to all generations forever and ever, Amen. † Third, God is busy shaping our everyday lives. He works in us day by day second by second. The Bible says in Philippians 1 and verse 6, â€Å"For I am confident of this very thing, that He who began a good work in you will perfect it until the day of Christ Jesus. God prepares His people to do His work, so that we may live an eternity in heaven with Him. What God is doing in us now prepares us for the life to come. This is happening to people in every major not just bible majors. The Bible says in Philippians 2, verses 12 and 13, â€Å"So then, my beloved, just as you have always obeyed, not as in my presence only, but now much more in my absence, work out your salvatio n with fear and trembling; for it is God who is at work in you, both to will and to work for His good pleasure. God is shaping our hearts, our attitudes, our will, and our lives to conform to His will, so that we could live with Him and He could live with us forever. With a major in Business I know my God is active in every decision making process. Through hiring and firing, expanding or downsizing, and even though negotiations God is at work. The bible says in Deuteronomy 8 verse 18, â€Å"But remember the LORD your God, for it is he who gives you the ability to produce wealth, and so confirms his covenant, which he swore to your ancestors, as it is today. All of our skills and special talents that we use in our businesses are all given to us by God. He gives us the ability to make money and cut deals. He did it for our parents and mentors and he does it for us too. Jesus is not only our Creator; He is also the one who keeps this whole world running together. The Bible says in Col ossians 1, verses 15 to 17, â€Å"And He [that is Jesus] is the image of the invisible God, the first-born of all creation. For by Him all things were created, both in the heavens and on earth, visible and invisible, whether thrones or dominions or rulers or authorities—all things have been created by Him and for Him.And He is before all things, and in Him all things hold together. † God’s power and wisdom created our seasons which cause the earth to rotate every 24 hours making night and day. He created the moon to revolve around the earth every 28 days and it also controls the tides of the oceans. God causes the earth to go around the sun every 365 and one fourth days determining our year and our seasons. There is no way this just happened by its self. No, God has been in control the entire time.

Association football and substitute goalkeeper Essay

The goalkeeper is the most specialised position in football. A goalkeeper’s job is mainly defensive: to guard the team’s goal from being breached (to not let the other team score). Goalkeeper is the only position defined in the Laws of the Game. Goalkeepers are the only players allowed to touch the ball with their hands and arms, however they are restricted to doing so only within their penalty area; for this reason, they must wear jerseys that distinguish them from other outfield players and the referee. If a goalkeeper is sent off or injured, and there is no substitute goalkeeper available, an outfield player must take the goalkeeper’s place and put on the appropriate identifying uniform.[3]. The discipline of goalkeeping is so specialised that it is very rare in the professional game for a goalkeeper to play in any other position. One notable exception is Jorge Campos of Mexico, who played effectively as a striker when called upon.[4]. A goalkeeper with good technical skill may opt to take his team’s penalties and free kicks though this is rare as the goalkeeper would be caught out of position if possession is conceded immediately after the kick. Josà © Luis Chilavert, formerly of Và ©lez Sà ¡rsfield and Paraguay, and Rogà ©rio Ceni of Sà £o Paulo and Brazil are well-known free-kick and penalty specialists with over 100 goals to their names. Hans-Jà ¶rg Butt is the goalkeeper to have scored in the most different competitions, having scored in all of Germany’s top four divisions, the German cup and the UEFA Champions League. [5][6][7] Physical strength, height, jumping ability and judgement are valued qualities for goalkeepers to have in order to deal with aerial balls and agility, quick reactions and a good positional sense are all needed for shot stopping.[8][9] The standard football skills of ball control, tackling, passing and dribbling are not usually required in a goalkeeper, although the introduction of the back-pass rule in the early 1990s has necessitated improvement on such skills.[10].