SWOT Analysis of High-End Consignment Clothing Store Essay

lift Analysis of High-End Consignment Clothing Store - Essay fashion modelConsignment stores are managed in a way that both the consignee and the consignor are in the queue to make some money. As per the rule oblige a consignor has the right to scrap the partnership if it feels the business is moving at a tortoise pace and can hold in its broad(a)s back from the consignee as the wangle is for a limited period of time between the two (Andre, 2004, p. 218-219). When consignment stores become part of any discussion then USA is surely to be highlighted as the country which has some popular high-end consignment stores which over the years have been a prime destination for many abstemious shoppers. Some of these freehand names are Her Friends Closet, Frugal Boutique, The closet, array locomote Dallas Upscale Retail, etc. These stores offer brand with style at affordable scathe and are a big hit amongst consumers (Downtownbend.org, 2012). Consignment stores are popular hangout for a large segment of people and these stores are no slight attractive than the branded stores down the street and have a friendly ambience for the customers who love to shop in these stores. To analyze such stores what better than to take a popular store as an example. Clothes Circuit Dallas Upscale Retail is one such high-end consignment store for women and who are into this business for tight 30 years. It would be interesting to know why this store is popular amongst women. What makes the store a strong competitor? What are its strengths and weaknesses? To analyze these queries a SWOT analysis can be a handy tool and nominate a gist of Clothes Circuits business plan (Clothes Circuit, 2012) SWOT Analysis of Clothes Circuit a) Strength The biggest strength of the store lies in its low price for branded clothing range though used but in smashing shape to even confuse customers for first-hand product. b) Weakness Weakness can be many but the major being that it doesnt create hype t hrough and through large section of the population which may affect the business. c) Opportunity The weakness of the store can be turned into favorable opportunity by targeting a particular segment of customers through various promotional activities to create a better communication plan using promotional mix to its best use. d) little terror The biggest threat for the store is limited deal between the consignee & consignor. Secondly if the clothes are not in proper shape then selling them becomes a problem. Also proper fitting becomes a problem with limited availability. But threat can be converted into opportunity if the store can provide a tailor for cloth fitting as per customers body shape & size and make sure that clothes available are in good condition (Dingell, 2009). Apart from SWOT analysis there are other factors also which plays a significant role in analyzing the credibility of Clothes Circuit store. The elements of analysis to get a picture perfect view of the business strategies implemented by the store can be divided into internal & outside factors. Internal factors i) Strategy A proper strategy to attain higher market share in consignment clothing store