Small Business and Entrepreneurship Case Study - 10134 Words

GBB 3093 Small Business and Entrepreneurship CASE STUDY SM Digital Press Stationery Sdn Bhd BY CHIN HAN SHEN 12548 MAKUACH JAMES MAKENY 11749 YUDI SETIAWAN 13500 24th APRIL 2012 TABLE OF CONTENTS LIST OF FIGURES iii Chapter 1 introduction 1.1 SM Digital Press Stationery Sdn Bhd 1 1.2 Vision, Mission, and Values 1 1.3 Industry Analysis 2 Chapter 2 Strategic Management and Competitive Advantage 2.1 Competency, Core Competencies and Distinctive Competencies 3 2.2 Value Chain Activities 3 2.3 SWOT Analysis 5 2.4 Competitor 3†¦show more content†¦Printing and stationery industry is a rising industry especially at the area with many students and colleges. This is due to high demand in quality from the lecturers in term of the paper and assignments from the students. This business is a good start for those entrepreneurs who want to be in Small and Medium Industries (SMI). Around the area near Taman Maju and Bandar Seri Iskandar, this business has been increasing rapidly and there are almost 7 similar shops have been operating. This shows that business is suitable for the SMI. The support by the government has fed the entrepreneurial fire in the SMI. According to Mr Ho, the owner of the SM Digital Press Stationery Sdn Bhd, running a business as an entrepreneur is not easy because he faces quite some problems. The main problem will be the customer, his business is concentrated more in targeting the students and government office. Thus, he is highly dependent on the students, if there is a holidays, the business will not be really good as there are no customers. Next will be the supplier, at the early stage of the business, usually they will face problem such as debt and not enough supply due to low budget or not enough cash. Usually he will use the product from the suppliers and make the payment three months later as he needs them to continue the business. At this point, trust between you and the supplier is important so that the supplier will keepShow MoreRelatedThe Entrepreneurship and Small Business : Muji Case Study3724 Words   |  15 PagesThe entrepreneurship and small business: MUJI case study Introduction In the global business, most of popular brands have been the entrepreneurship before they success. A number of individuals, who want to invest in some business, must have the investment budget or good financial status. However, the money is not the basic factor to invest the business yet the opportunities to initiate the business are more important than investment from shareholders. For example, Mr. Mark Zuckerberg, who is theRead MoreBusiness Relationships Within A Business Network Context1231 Words   |  5 Pages1. Acs, Z.J., Morck, R.K. and Yeung, B. 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